Mike Cowan is the Marketing Director for Isla Medical Foundation–managing online engagement, fundraising, and partnership opportunities. He is also the Chief Digital Officer at Nitro Circus, a global action sports media and touring brand. Mike oversees the creation and management of Nitro Circus’ digital products, platforms, partnerships, content distribution, and the growth of Nitro’s global social footprint.
Mike was previously Vice President of Operations and Production at Demand Media where he was responsible for the development, production, and marketing of premium content at one of the world’s largest web properties. Mike also ran marketing for the world’s largest digital content studio at the time, Demand Studios. He spent a total of 6 years at Demand, seeing the company through its initial startup phase to eventual listing on the New York Stock Exchange.
Prior to Demand, Mike oversaw business development and partnerships for Yahoo! Entertainment and the Membership Rewards program for American Express Canada.
Mike holds an MBA at the Anderson School of Business at UCLA and a Bachelor of Commerce at Queen’s University in Canada.
Siargao Island and the Philippines hold a special place in his heart, having visited on multiple occasions and having asked his fiancée to marry him just off the shores of Cloud 9.